Faith in Reading (Heftet)

Religious Publishing and the Birth of Mass Media in America

Serie: Religion in America 

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Forfatter:
Innbinding: Heftet
Utgivelsesår: 2007
Antall sider: 224
Forlag: Oxford University Press Inc
Språk: Engelsk
Serie: Religion in America
ISBN/EAN: 9780195335781
Kategori: Økonomi og ledelse
Omtale: Faith in Reading
Faith in Reading tells the remarkable story of the unlikely origins of our modern media culture. In the early nineteenth century, a few visionary entrepreneurs decided the time was right to launch a true mass media in America. Though these entrepreneurs were savvy businessmen, their publishing enterprises were not commercial businesses but nonprofit religious organizations. These organizations believed it was possible - through new technology, national organization, and the grace of God - to place the same printed message into the hands of every man, woman, and child in America. Determined to combat ignorance, apathy, and infidelity with the written word, these organizations ended up giving birth to the American mass media.

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