Franchising Globally (Innbundet)

Innovation, Learning and Imitation

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Innbinding: Innbundet
Utgivelsesår: 2010
Antall sider: 271
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230238282
Kategori: Økonomi og ledelse
Omtale: Franchising Globally
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

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