From Assets to Profits (Innbundet)

Competing for IP Value and Return

Serie: Intellectual Property - General, Law, Accounting & Finance, Management, Licensing, Special Topics 

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Forfatter:
Innbinding: Innbundet
Utgivelsesår: 2008
Antall sider: 320
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
Serie: Intellectual Property - General, Law, Accounting & Finance, Management, Licensing, Special Topics
ISBN/EAN: 9780470225387
Kategori: Økonomi og ledelse
Omtale: From Assets to Profits
Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

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