FT Essential Guide to Developing a Business Strategy (Heftet)

How to Use Strategic Planning to Start Up or Grow Your Business

Serie: Financial Times Series 


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Innbinding: Heftet
Utgivelsesår: 2013
Antall sider: 264
Forlag: Pearson Education Limited
Språk: Engelsk
Serie: Financial Times Series
ISBN/EAN: 9781292002613
Kategori: Økonomi og ledelse
Omtale: FT Essential Guide to Developing a Business Strategy
Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that is simple, workable and saleable. This book provides you with just that. It sets out a straightforward strategy development process, the 'Strategy Pyramid', and guides you through it. It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies. Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you need for your business to succeed. It offers sound advice on the following areas: * Setting goals and objectives * Forecasting market demands * Gauging industry competition * Tracking competitive advantage * Targeting the strategic gap * Bridging the gap with business strategy * Bridging the gap with corporate strategy * Addressing risk and opportunity The FT Essential Guide to Developing a Business Strategy will help businesses of all sizes to chart and realise their growth ambitions.

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