Global Marketing (Heftet)

Serie: ExpressExec S. 

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Forfatter:
Innbinding: Heftet
Utgivelsesår: 2002
Antall sider: 138
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
Serie: ExpressExec S.
ISBN/EAN: 9781841121918
Kategori: Økonomi og ledelse
Omtale: Global Marketing
This title presents the fast track route to mastering all aspects of global marketing. It covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally. It includes examples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota. It also includes a glossary of key concepts and a comprehensive resources guide.

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