Global Strategy (Innbundet)

Creating and Sustaining Advantage Across Borders

Serie: Strategic Management Series 

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Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2005
Antall sider: 264
Forlag: Oxford University Press Inc
Språk: Engelsk
Serie: Strategic Management Series
ISBN/EAN: 9780195167207
Kategori: Økonomi og ledelse
Omtale: Global Strategy
Global Strategy deals with the question of how firms can compete in a global environment. Andrew Inkpen and Kannan Ramaswamy examine the issues considered central to the study of strategic management in a global context, such as the nature of global advantage, strategic alliances, competing in emerging markets, international corporate governance, global knowledge management, and ethical issues in international business. By integrating academic research with practical examples and case studies the book informs students and managers of global business about a diverse set of important strategic issues.

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