Guide to Business Research Methods (Heftet)

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Forfatter: , og
Innbinding: Heftet
Utgivelsesår: 2003
Antall sider: 264
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9781405115124
Kategori: Økonomi og ledelse
Omtale: Guide to Business Research Methods
This text shows business students how to conduct reliable research and how to argue the soundness of their research approach. * A practical introduction to research methods for business students. * Gives students the ability to conduct reliable research on the basis of empirical field data. * Takes students through the research process systematically, from the initial definition of a research problem to the final presentation of results. * Demonstrates the interrelationships between the different stages in a research project. * Helps students to decide which methods are most appropriate. * Teaches students to think both critically and creatively about research methods. * Includes the most up--to--date methods, including use of the Internet and email. * Supported by real--life examples, cases and practical guidelines.

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