How to Measure Digital Marketing (Innbundet)

Metrics for Assessing Impact and Designing Success

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Innbinding: Innbundet
Utgivelsesår: 2013
Antall sider: 271
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137340689
Kategori: Økonomi og ledelse
Omtale: How to Measure Digital Marketing
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

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