Identifying Hidden Needs (Innbundet)

Creating Breakthrough Products

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Forfatter: , og
Innbinding: Innbundet
Utgivelsesår: 2010
Antall sider: 261
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230219762
Kategori: Økonomi og ledelse
Omtale Identifying Hidden Needs
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

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