In-N-Out Burger (Heftet)

A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules


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Innbinding: Heftet
Utgivelsesår: 2010
Antall sider: 368
Forlag: HarperCollins Publishers Inc
Språk: Engelsk
ISBN/EAN: 9780061346729
Kategori: Økonomi og ledelse
Omtale: In-N-Out Burger
In fast-food corporate America, In-N-Out Burger stands apart. It is a family-owned chain that steadfastly refuses to franchise or be sold and is an incongruous testament to old-fashioned values, reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. It has become nothing less than a cultural institution that can lay claim to an insanely loyal following. This is the story of a unique and profitable business that exceeds all expectations. It is a lesson in a counterintuitive approach to doing business that places quality, the customer, and employees first. "In-N-Out Burger" is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family that cooked a billion burgers and hooked zillions of fans. As the story of "In-N-Out Burger" unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.

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