Independent Luxury 2015 (Innbundet)

The Four Innovation Strategies to Endure in the Consolidation Jungle


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Forfatter: , og
Innbinding: Innbundet
Utgivelsesår: 2015
Antall sider: 267
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137481443
Kategori: Økonomi og ledelse
Omtale Independent Luxury 2015
In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.

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