India Reloaded (Innbundet)

Inside India's Resurgent Consumer Market

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Innbinding: Innbundet
Utgivelsesår: 2015
Antall sider: 184
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137367099
Kategori: Økonomi og ledelse
Omtale India Reloaded
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

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