International Business and Europe in Transition (Innbundet)

Serie: Academy of International Business 

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Innbinding: Innbundet
Utgivelsesår: 1996
Antall sider: 266
Forlag: Palgrave Macmillan
Språk: Engelsk
Serie: Academy of International Business
ISBN/EAN: 9780333641965
Kategori: Økonomi og ledelse
Omtale International Business and Europe in Transition
This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?

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