International Management and Intercultural Communication (Innbundet)

A Collection of Case Studies; Volume 2

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Innbinding: Innbundet
Utgivelsesår: 2015
Antall sider: 184
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137553232
Kategori: Økonomi og ledelse
Omtale International Management and Intercultural Communication
International Management and Intercultural Communication consists of cases of direct observation and personal involvement in a wide variety of communication challenges in international management settings, and discusses them in terms of management theories. The cases explore interactions across national cultures and regional boundaries, demonstrating both traditional and unusual approaches to problems that sooner or later are likely to challenge all managers who operate internationally.

The book is presented in two volumes. Volume 1 contains case studies concerning different aspects of international management and intercultural communication in business, marketing and politics. Volume 2 deals with cases of international management in social and educational settings.

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