International Marketing in the Network Economy (Innbundet)

A Knowledge-Based Approach

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Forfatter:
Innbinding: Innbundet
Utgivelsesår: 2007
Antall sider: 274
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230515703
Kategori: Økonomi og ledelse
Omtale: International Marketing in the Network Economy
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

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