International Place Branding Yearbook 2010 (Innbundet)

Place Branding in the New Age of Innovation



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Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2010
Antall sider: 284
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230279544
Kategori: Økonomi og ledelse
Omtale: International Place Branding Yearbook 2010
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

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