Internet Marketing and Big Data Exploitation (Innbundet)

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Innbinding: Innbundet
Utgivelsesår: 2015
Antall sider: 297
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137488947
Kategori: Økonomi og ledelse
Omtale: Internet Marketing and Big Data Exploitation
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

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