Japanese Consumer Dynamics (Innbundet)

Legg i ønskeliste

Innbinding: Innbundet
Utgivelsesår: 2010
Antall sider: 261
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230242869
Kategori: Økonomi og ledelse
Omtale: Japanese Consumer Dynamics
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

Til toppen