Jony Ive (Heftet)

The Genius Behind Apple's Greatest Products

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Innbinding: Heftet
Utgivelsesår: 2014
Antall sider: 320
Forlag: Penguin Putnam Inc
Språk: Engelsk
ISBN/EAN: 9780670923243
Kategori: Økonomi og ledelse
Omtale: Jony Ive
Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'. Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone. Designs that overturned entire industries and created the world's most powerful brand. Little has been known about this shy, softly-spoken designer. Until now. This riveting book tells the story of a creative genius, from his early interest in industrial design to his meteoric rise, as well as the principles and practices that led Ive to become the designer of his generation.

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