Customer Loyalty and Success (Innbundet)


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Innbinding: Innbundet
Utgivelsesår: 1995
Antall sider: 292
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780333639108
Kategori: Organisasjon og ledelse
Omtale Customer Loyalty and Success
This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.

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