Good for Business (Heftet)

The Rise of the Conscious Corporation


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Forfatter: , , og
Innbinding: Heftet
Utgivelsesår: 2010
Antall sider: 256
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230103450
Kategori: Organisasjon og ledelse
Omtale Good for Business
Today, having a respected brand matters a lot, and corporations from Wal-Mart to GE are transforming the way they do business to earn their customers' loyalty. In this timely book, a diverse group of branding gurus illustrate how the most dynamic companies of today are charting a new path for the corporate brand of tomorrow through four key elements: Purpose beyond Profit, Humanized Leadership, Corporate Consciousness, and Collaborative Partnerships. Going forward, corporate culture and social responsibility will sit at the center of brand strategy.

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