Crossing the Chasm (Heftet)

Marketing and Selling Technology Products to Mainstream Customers

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Innbinding: Heftet
Utgivelsesår: 1998
Antall sider: 222
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9781841120638
Kategori: Teknologi, transport og landbruk
Omtale: Crossing the Chasm
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

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