Fair Trade in CSR Strategy of Global Retailers (Heftet)

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Innbinding: Heftet
Utgivelsesår: 2015
Antall sider: 223
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781349484355
Kategori: Markedsføring , Økonomi og ledelse og Jus
Omtale: Fair Trade in CSR Strategy of Global Retailers
Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

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