Fame and Fortune (Heftet)

How Successful Companies Build Winning Reputations

Forfatter:

og

Legg i ønskeliste

Forfatter: og
Innbinding: Heftet
Utgivelsesår: 2003
Antall sider: 304
Forlag: Pearson Education (US)
Språk: Engelsk
ISBN/EAN: 9780137144419
Omtale: Fame and Fortune
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.

Til toppen

Flere bøker av Charles J. Fombrun og Cees B.M. Van Riel: