Fashion Marketing Communications (Heftet)


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Innbinding: Heftet
Utgivelsesår: 2012
Antall sider: 216
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9781405150606
Kategori: Teknologi, transport og landbruk og Markedsføring
Omtale: Fashion Marketing Communications
Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning.

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