Free Gift Inside! (Heftet)

Forget the Customer, Develop Marketease

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Forfatter:
Innbinding: Heftet
Utgivelsesår: 2003
Antall sider: 300
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9781841125466
Omtale: Free Gift Inside!
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. aeo Based on the article "Torment Your Customers (Theya ll Love It" which Harvard Busines Review chose as one of 2002a s Six Breakthrough Ideas aeo A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing

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