Fundamentals of Retailing and Shopper Marketing (Heftet)

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Forfatter: , , , , , , og
Innbinding: Heftet
Utgivelsesår: 2012
Antall sider: 360
Forlag: Pearson Education Limited
Språk: Engelsk
ISBN/EAN: 9780273757399
Omtale: Fundamentals of Retailing and Shopper Marketing
Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice. The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.

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