Fundraising Fundamentals (Innbundet)

A Guide to Annual Giving for Professionals and Volunteers

Serie: AFP/Wiley Fund Development Series 


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Innbinding: Innbundet
Utgivelsesår: 2002
Antall sider: 600
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
Serie: AFP/Wiley Fund Development Series
ISBN/EAN: 9780471209874
Omtale: Fundraising Fundamentals
"Fund-Raising Fundamentals", Second Edition is a step-by-step guide to the fundamentals of fund raising, with practical how-to advice on the basic methods and techniques, necessary to carry out successful annual giving campaigns. It provides guidelines for all aspects of the fund-raising process, including direct mail solicitation, telemarketing, renewals, membership drives, special events, and volunteer fund-raising. This updated edition incorporates three new skill areas advanced telephone and telemarketing skills, soliciting from corporations, and Internet techniques that have become a part of traditional annual giving programs everywhere. Real-world examples and case studies, checklists, charts, and sample documents round out this comprehensive, easy-to-use guidebook.

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