Game-Changing Strategies (Innbundet)

How to Create New Market Space in Established Industries by Breaking the Rules

Serie: J-B US Non-Franchise Leadership 

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Forfatter:
Innbinding: Innbundet
Utgivelsesår: 2008
Antall sider: 256
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
Serie: J-B US Non-Franchise Leadership
ISBN/EAN: 9780470276877
Omtale: Game-Changing Strategies
Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

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