GenderSell (Heftet)

How to Sell to the Opposite Sex



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Forfatter: og
Innbinding: Heftet
Utgivelsesår: 2000
Antall sider: 176
Forlag: Simon & Schuster
Språk: Engelsk
ISBN/EAN: 9780684864372
Omtale GenderSell
Books like John Gray's MEN ARE FROM MARS, WOMEN ARE FROM VENUS have illuminated the ways that psychological differences between the sexes affect personal and workplace relationships. But until now, virtually every book on selling has ignored these differences. And despite the fact that women make approximately 85% of the purchasing decisions on almost every product or service sold, nearly all relevant books have been written by men and address selling to men. Drawing on original research, GENDERSELL is the first book to apply insights about gender distinctions to the art of selling. Which customers relate best to questioning, and which to supplying information? Should you focus more on the process, or the product? When is the right time to close? In these pages, specific techniques and provocative case studies show salespeople how to increase their success with opposite-sex customers.

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