Gengis discovers he's won the competition to become leader of the nation. He'll be in charge of stocking the shelves and a marketing outreach policy statement, and great things are expected of him. He has plans to modernise the shop, increase profit and sell his people the one commodity they haven't already got: the noose. But along the way he will encounter the complaints of the populace, attempt to abolish jargon, dispense with the luxury of health-care and fight a trade war with America, who threaten to stop buying his Sherlock Holmes hats. Gregory Motton's volatile satire slashes into the smooth surfaces of consumer culture. With absurdity, irony and hilarity Gengis Among the Pygmies exposes the hypocrisy and banality of attitudes and strategies often accepted without a second thought.