Gimme! The Human Nature of Successful Marketing (Innbundet)


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Innbinding: Innbundet
Utgivelsesår: 2007
Antall sider: 240
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780470100295
Omtale: Gimme! The Human Nature of Successful Marketing
In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.

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