Global Franchising Operations Management (Innbundet)

Cases in International and Emerging Markets Operations


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Innbinding: Innbundet
Utgivelsesår: 2012
Antall sider: 240
Forlag: Pearson Education (US)
Språk: Engelsk
ISBN/EAN: 9780132884143
Omtale Global Franchising Operations Management
This is the definitive guide to launching and running global franchise operations. It will help franchisors and franchisees go global with the winning business model that accounts for 50% of US retail sales. The book presents an unprecedented collection of in-depth cases that highlight the field's unexplored opportunities, key pitfalls and proven best practices.

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