How is it possible that, although the same idea travels around the globe at a high speed, local realities are still very different? This book shows what is travelling and how it moves between countries and disciplines.
While this book can be seen as joining the discussion on globalization and its paradoxical character, it is unique in its rich collection of cases and its frame of reference consisting of a combination of organization theory, new institutionalism and sociology of translation. The focus is not so much on organizations but on organizing, which is global both in its scope and in its imitation of global models.
Barbara Czarniawska is professor of Business Studies at the Gothenburg Research Institute, Göteborg University, Sweden. Guje Sevón is Professor of Organization Psychology at Stockholm School of Economics.