Global Product (Heftet)

Strategy, Product Lifecycle Management and the Billion Customer Question

Serie: Decision Engineering

Forfatter:	John Stark
Innbinding:	Heftet
Utgivelsesår:	2010
Antall sider:	215
Forlag:	Springer London Ltd
Språk:	Engelsk
Serie:
ISBN/EAN:	9781849966757
Kategori:	Teknologi, transport og landbruk og Design

Omtale
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Omtale Global Product

Based on interviews with top executives from companies of different sizes and in different industries, this book explains the benefits and challenges of Global Product Development. "Global Product" provides examples from many companies, draws conclusions about best practices, and shows how to manage the innovation, development and support of Global Products. The author is the President of John Stark Associates, a leading service provider in the Product Lifecycle Management (PLM) market, and has published numerous articles and books in the field.

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