Global Strategies and Local Realities (Innbundet)

The Auto Industry in Emerging Markets

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Innbinding: Innbundet
Utgivelsesår: 2000
Antall sider: 272
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780333804858
Omtale Global Strategies and Local Realities
This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia.

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