Global Vision (Innbundet)

How Companies Can Overcome the Pitfalls of Globalization

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Forfatter:
Innbinding: Innbundet
Utgivelsesår: 2016
Antall sider: 219
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137502810
Kategori: Markedsføring og Økonomi og ledelse
Omtale: Global Vision
Global Vision: How Companies Can Overcome the Pitfalls of Globalization addresses the business challenges that globalization poses. It will help managers improve their global acumen by developing a better understanding of the cultural, political, and economic risks they face as they expand globally. For managers of large multinationals, managers of emerging companies with global aspirations, or anyone generally interested in globalization and global management, this book equips the reader with innovative tools to solve the most complex challenges facing global companies. It can help prepare a company not only for global growth, but also for profitable ongoing global operations.

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