Globalizing Ideal Beauty 2009 (Heftet)

How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century

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Forfatter:
Innbinding: Heftet
Utgivelsesår: 2009
Antall sider: 222
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781349376780
Kategori: Markedsføring og Økonomi og ledelse
Omtale: Globalizing Ideal Beauty 2009
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

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