Good for Business (Heftet)

The Rise of the Conscious Corporation


, , og

Legg i ønskeliste

Forfatter: , , og
Innbinding: Heftet
Utgivelsesår: 2010
Antall sider: 256
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230103450
Kategori: Markedsføring og Økonomi og ledelse
Omtale: Good for Business
Today, having a respected brand matters a lot, and corporations from Wal-Mart to GE are transforming the way they do business to earn their customers' loyalty. In this timely book, a diverse group of branding gurus illustrate how the most dynamic companies of today are charting a new path for the corporate brand of tomorrow through four key elements: Purpose beyond Profit, Humanized Leadership, Corporate Consciousness, and Collaborative Partnerships. Going forward, corporate culture and social responsibility will sit at the center of brand strategy.

Til toppen

Flere bøker av Andrew Benett, Ann O'Reilly, Cavas Gobhai og Greg Welch: