Groundswell (Heftet)

winning in a world transformed by social technologies

Forfatter:

og

Forfatter: og
Innbinding: Heftet
Utgivelsesår: 2019
Forlag: Harvard Business Review Press
Språk: Engelsk
ISBN/EAN: 9781422161982
Kategori: Markedsføring
Omtale Groundswell
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.
When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.

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