Group Consensus and Minority Influence (Innbundet)

Implications for Innovation

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Innbinding: Innbundet
Utgivelsesår: 2001
Antall sider: 340
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780631212324
Omtale Group Consensus and Minority Influence
Much research has been directed at understanding how people share opinions, attitudes, norms and behaviour but, until recently, relatively little attention has focused on the processes by which groups change and innovate.Written by leading social psychologists from Europe, the United States, and Australia, this text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. The book also provides useful insights on how to work more effectively with groups in applied settings.Timely and innovative, Group Innovation provides an important contribution to research in the developing area of consensus and innovation.

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