Higher Education Consumer Choice 2016 (Innbundet)

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Forfatter: , og
Innbinding: Innbundet
Utgivelsesår: 2015
Antall sider: 143
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137497185
Kategori: Markedsføring , Økonomi og ledelse og Fagbøker
Omtale: Higher Education Consumer Choice 2016
Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.

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