Hospitality Management Strategies (Innbundet)


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Innbinding: Innbundet
Utgivelsesår: 2004
Antall sider: 496
Forlag: Pearson Education (US)
Språk: Engelsk
ISBN/EAN: 9780130618764
Omtale: Hospitality Management Strategies
Appropriate for graduate and upper-level courses in Hospitality Management, Strategy, and Business Development. This comprehensive up-to-date guide to current managerial strategies in the hospitality industry provides an applied, in-depth understanding of how the industry develops, grows, and operates. Covering all the management strategy disciplines such as business development, finance, human resources, and marketing-this book features real life hospitality industry case examples, management strategy tools, extensive glossary, personal insights, and leadership examples. This text provides a global perspective, written by an educator with over 30 years management experience in the hospitality industry.

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