Hospitality Marketing Management (Innbundet)

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Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2009
Antall sider: 672
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780470088586
Kategori: Økonomi og ledelse og Organisasjon og ledelse
Omtale Hospitality Marketing Management
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

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