How Companies Win (Innbundet)

Profiting from Demand-Driven Business Models No Matter What Business You're In

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Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2010
Antall sider: 272
Forlag: HarperCollins Publishers Inc
Språk: Engelsk
ISBN/EAN: 9780062000453
Omtale How Companies Win
In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group's proprietary demand model-a strategy which multi-million dollar corporations pay premium rates to access-available to the general public for the first time. Taking the reigns from Larry Bossidy's Execution, W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy, and Kash's own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.

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