How to Appreciate Your Customers (Innbundet)

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Forfatter:
Innbinding: Innbundet
Utgivelsesår: 1995
Antall sider: 216
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780333598924
Omtale: How to Appreciate Your Customers
Appreciating and satisfying the emotional needs of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers. This book looks at the factors influencing buying decisions and the supplier's response to the customer. Sensitive situations, such as the handling of complaints, are dealt with specifically, as is the way in which companies can implement the cultural changes necessary to move an organization towards a greater recognition of individual buyer's needs.

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