How to Brand Nations, Cities and Destinations (Innbundet)

A Planning Book for Place Branding



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Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2008
Antall sider: 211
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230220928
Omtale: How to Brand Nations, Cities and Destinations
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

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