How to Develop and Promote Successful Seminars and Workshops
This is a complete guide to succeeding in today's burgeoning seminar business - from developing a program and market testing, to pricing, promotion, advertising, and more! "How to Develop & Promote Successful Seminars & Workshops": The adult education business - seminars, workshops, classes, conferences - is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business.
You'll learn: How to select a marketable subject and test market any seminar for about $1,000 or less; How to develop a dynamic program and effective program materials; How to create a powerful, registration producing marketing strategy and design winning promotional materials; How to assess promotional effectiveness and fine-tune marketing to increase sales; How to evaluate and choose where and when to conduct your seminar or workshop; How to select hotel and conference facilities; How to price your program to ensure maximum registrations/profitability; How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services; and, How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense.