How to Manage Your Global Reputation 2002 (Heftet)

A Guide to the Dynamics of International Public Relations


Legg i ønskeliste

Innbinding: Heftet
Utgivelsesår: 2002
Antall sider: 240
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780333987773
Kategori: Markedsføring og Økonomi og ledelse
Omtale: How to Manage Your Global Reputation 2002
This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

Til toppen