Humanistic Marketing (Innbundet)

Serie: Humanism in Business Series 

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Innbinding: Innbundet
Utgivelsesår: 2013
Antall sider: 299
Forlag: Palgrave Macmillan
Språk: Engelsk
Serie: Humanism in Business Series
ISBN/EAN: 9781137353283
Omtale: Humanistic Marketing
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

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